STRATEGI PARTAI POLITIK DALAM MENINGKATKAN PARTISIPASI POLITIK GENERASI Z
Keywords:
Political participation, Generation Z, Political party strategy, Cadre development, Digital political communicationAbstract
Generation Z has become the largest voting bloc within Indonesia's political demography, yet this numerical dominance has not automatically translated into proportional engagement in formal political activities, including party membership and cadre development. This article examines the strategies political parties employ to stimulate Generation Z's political participation and identifies the supporting and inhibiting factors involved. Using a descriptive qualitative approach with a case-study design, data were gathered through in-depth interviews, participatory observation, and organizational document review within a regional political party structure. The findings reveal four principal strategic domains: adaptive digital communication aligned with youth platform culture, participatory political education, strengthened tiered cadre regeneration, and direct involvement of Generation Z in party agendas and decision-making. Supporting factors include organizational openness and digital resource availability, while inhibiting factors include residual political apathy, limited substantive political literacy, and a tendency toward episodic, symbolic participation. These findings extend the Civic Voluntarism Model by foregrounding digital recruitment as a contemporary political pathway, while underscoring that the sustainability of Generation Z's participation depends on institutional consistency in providing meaningful space rather than digital visibility alone
References
Alscher, P., Graf, E., & McElvany, N. (2026). Political participation and the Civic Voluntarism Model: How do resources, psychological engagement, and recruitment shape willingness to participate during adolescence? Journal of Experimental Psychology: General, 155(1), 73–93. https://doi.org/10.1037/xge0001766
Amin, M., Ritonga, A. D., Situmorang, T. P., & Santoso, A. D. (2025). Revolutionizing political participation: A modified UTAUT model for generation Z in the digital era. Frontiers in Political Science, 7. https://doi.org/10.3389/fpos.2025.1681050
Ariadne Shinta Dewi, E., Sanofi, Z., Wibowo, K. A., & Arifin, H. S. (2025). Political communication preferences of Generation Z in West Java: Insights from an explanatory sequential study. International Journal of Adolescence and Youth, 30(1). https://doi.org/10.1080/02673843.2025.2512841
Bahriansyah, I. M., Anriani, S., Mulyadi, Subono, N. I., & Nurisnaeny, P. S. (2025). Mobilisasi partisipasi politik generasi Z dalam aksi Indonesia Gelap 2025. Jurnal Manajemen Pendidikan dan Ilmu Sosial, 6(5), 4347–4356.
Cobis, M. Y., & Rusadi, U. (2023). Sosial media sebagai media kampanye partai politik. Da’watuna: Journal of Communication and Islamic Broadcasting, 3(4), 1196–1208. https://doi.org/10.47467/dawatuna.v3i4.3314
Dokoupilová, L., Cogiel, A., & Fero, M. (2024). Values as motivating factors for representatives of generation Z in the Czech Republic and Slovakia within the European context. Frontiers in Psychology, 15. https://doi.org/10.3389/fpsyg.2024.1404354
Kelly, D. C. (2023). Inspiring Gen Z voters to participate in voting and volunteering. Advances in Applied Sociology, 13(1), 43–46. https://doi.org/10.4236/aasoci.2023.131004
Ostrander, J., Kindler, T., & Bryan, J. (2021). Using the civic voluntarism model to compare the political participation of US and Swiss social workers. Journal of Policy Practice and Research, 2, 4–19. https://doi.org/10.1007/s42972-020-00020-z
Sharma, M., Kaushal, D., & Joshi, S. (2023). Adverse effect of social media on generation Z user’s behavior: Government information support as a moderating variable. Journal of Retailing and Consumer Services, 72. https://doi.org/10.1016/j.jretconser.2023.103256
Suci Pratiwi, C., & Arfa’i, A. (2021). Pendidikan politik bagi pemilih pemula sebagai motor generasi muda dalam peningkatan partisipasi dan kesadaran politik. Rambideun: Jurnal Pengabdian Kepada Masyarakat, 4(3), 145–152. https://doi.org/10.51179/pkm.v4i3.815
Venus, A., Intyaswati, D., Ayuningtyas, F., & Lestari, P. (2025). Political participation in the digital age: Impact of influencers and advertising on Generation Z. Cogent Arts & Humanities, 12(1). https://doi.org/10.1080/23311983.2025.2520063
Verba, S., Schlozman, K. L., & Brady, H. E. (1995). Voice and equality: Civic voluntarism in American politics. Harvard University Press.
Downloads
Published
Issue
Section
License
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.
