DIPLOMASI PERDAGANGAN ITPC JOHANNESBURG MELALUI PENJUALAN INDOMIE DI AFRIKA SELATAN PADA TAHUN 2022

Abstract

This research focuses on finding just how ITPC Johannesburg facilitates PT Indofood Indomie noodle implementing business diplomacy. This research uses qualitative methods that gather primary and secondary data, from interview, literature reviews, and other text documents. and then uses discourse analysis techniques to analyze the captured data. Trade diplomacy is used to identify how ITPC Johannesburg's boost Indomie in South Africa market in 2022. This research found that Indomie has continuing market development from year to year in South Africa. ITPC Johannesburg had several strategies for selling Indomie in South Africa, including product promotions, in-store promotions, and market tests. ITPC Johannesburg also participated as a speaker in several events, meetings, and activities related to halal products to educate the consumer audience regarding Indomie products with the aim of increasing consumer’s trust in these products. The obstacle in this trade diplomacy for ITPC Johannesburg is that there had been many competitors locally and from other countries who have similar products, which of course created a huge competition. Apart from that, logistics transportation from Indonesia to South Africa is quite costly which also affects prices at the consumer level.