PEMBANGUNAN INDUSTRI HALAL NASIONAL DENGAN PENDEKATAN SWOT STRATEGI

Abstract

Halal products are a necessity and obligatory for every Muslim, that’s why the halal industry is extremely needed to produce halal products to provide Muslim consumers. The halal industry that produces halal products is not only for the food industry but also for the cosmetics, pharmaceutical, travel, fashion, and financial industries. All of these industrial sectors concerning the livelihood and needs of every Muslim must be included in the chain of daily needs. Indonesia as a country with the largest Muslim population, needs the governmental role to take a huge supporting role in the development of the national halal industry. With the largest Muslim population, Indonesia has the potential for a market for the halal industry. The SWOT method will be used to describe the development of the halal industry in Indonesia, strength and weakness factors as internal factors, and threat and opportunity factors which are external factors as input for strategic factors to develop the halal industry development as profitable and detrimental factors to deliver Indonesia as a country with the best and largest halal industry which has external opportunities in the local and global halal industrial markets.